Search Engine Marketing

Search engine marketing {SEM} is a form of Internet marketing that seeks to promote websites by increasing their visibility search engine position in search engine result
pages (SERPs). According to the Search Engine Marketing Community , SEM methods include:
1. Search engine optimization (SEO)

Search Engine Optimisation (SEO) is the techniques or art of increasing your website’s / business visibility to search engines for those important keywords and phrases thatare related to your business. In this process includes keyword planning and research and , competitive website analysis and industry benchmarking, coding optimisation,website submissions and results reporting.

2. Paid Placement

Paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate.

3. Paid inclusion

PFI gives you an opportunity to gain a top spot, but without an SEO strategy. Paying to get your website listed on a specific search engine. It does not guarantee prominent rankings and effectiveness is limited. For full effectiveness, You will still need SEO to achieve high rankings.