Internet Marketing
Internet marketing / online marketing, Internet advertising, is the marketing of products / services over the Internet. When applied to the network of website-based advertisement placements, Internet marketing is commonly referred to as Website advertising or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response , is a unique quality of the medium. .
Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services:
| Affiliate marketing |
| E-mail marketing |
| Digital marketing |
| Search engine marketing |
| Pay per click |
| Social media marketing |
| Contextual advertising |
| Blog marketing |
| Display advertising |
| Search engine optimization |
| Multivariate testing or optimization |
| Viral marketing |
| Online reputation management |
| Newsletter marketing |
| Internet news releases |
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