Social Media is online applications, platforms and media that allow users to interact, connect, and contribute. It enables a two-way dialogue and orientates the Internet around users. Social Media Marketing utilizes social networking and user-generated content platforms to promote a product, service or content. It involves creating & participating in a dialogue with your target audience, rather than forcing an advertisement upon them. SMM can also include creating and promoting viral content that is meant to be shared by users.

The benefits will almost always exceed the cost associated with conducting the campaign.  It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.  The Cost- per-Impression of a Social Media Marketing campaign specifically, and Internet marketing campaigns in general, are lower than almost any other marketing/advertising campaign you will undertake.

It’s complimentary to your other marketing initiatives
Social media optimization and marketing is usually community-specific and it doesn’t interfere with any other methods of getting traffic to your Web site.  It can and will fit perfectly with an advertising campaign targeting other Web sites or search.

Becoming popular on social news Web sites will help you acquire a large number of high quality editorial links. These links will help you rank better in the search engines.

Some platforms that could be used are: