| |
| Shopping Portal Product Feed Management & Submission |
| |
| Data Feed Management Solution |
| |
Comparison Shopping engines are becoming major channel for visitors to find the right retailers who would suit their shopping requirements. This presents a great opportunity for the retailers to attract quality traffic and convert most of it to sale. |
| |
When analyzing and interpreting the product performance and traffic trends by itself a time consuming work, the retailers also have to make sure that they place their product in right shopping portal in right places at right prices in the required format. |
| |
The automated solution providers don’t provide the required human intervention that is needed to assist your endeavor to make effective use of the shopping engine channel. The solutions have limitations in number of shopping channels supported, flexibility and usability of the software, accuracy of the data feeds being prepared, complex reports being generated. |
| |
They either take full control of your data feed marketing campaign through shopping channel or leave you battling with their workflow tools when you intent to manage it yourself. |
| |
The time and effort are not really reduced as most of the product data feed companies ask you to do the painstaking job of sending the information (shopping feeds) in their master feed format after which they just do the portal based format conversions and use the tracking tools to generate complex reports. |
| |
With SEO Endeavor shopping data feed management solution, all you need is to take right decisions on selection of products and the CSEs that they need to go in. We don’t interfere with your business decisions. You know your business better that anybody else. We help you in managing your shopping data feed needs when it comes to creation, cleaning and submission with the data feed management service. |
| |
| Shopping data feed creation |
The product feeds are prepared according to the format/attribute requirements of various comparison engines like shopzilla, yahoo shopping, bing shopping & Google Shopping.
- Feeds are prepared to suit taxonomy requirements of the CSEs
- Data Feed Cleaning, Categorization and Optimization service
- Feeds are categorized according to the taxonomy of the CSEs
- Missing attributes are filled
- Existing attributes are validated and manually checked
- Feeds optimized to suit the comparison engine requirements
- New products are added on demand
- Feed submission and management on demand
|
| |
| |
| |
| |
| |
