The goal of the paid search marketing campaigns will be to develop targeted and ROI driven paid search campaigns in search engine { Google Adwords,Yahoo Search Marketing & Bing} and across their content and site targeting network in order to increase online exposure, qualified traffic and leads immediately.

In order to achieve these goals, Endeavor Search Engine Marketing Team will develop a paid search marketing strategy plan to include the following:

• Define Goals
• Key phrase research
• Competitive Analysis
• Determining Ad Budgets & Bidding Strategies
• Geographic and Demographic Markets
• Targeted Ad Mediums - Google Content Network
• Create Ads & Ads’ Strategy